1970 Ferrari 365 GT 2+2 Price Cut – Motorcopia ValueScope™ Market Analysis

Handsome 1970 Ferrari 365 GT 2+2. Photo via Seller.

In March 2025, we profiled a 1970 Ferrari 365 GT 2+2 that was offered for sale by a dealer located in Langley, British Columbia. The prior owner is a respected exotic/classic sports car dealer in the northeastern United States. While his primary responsibility is obviously to move inventory, it was clear that he loved and enjoyed this Ferrari Grand Tourer. Videos show it running great and delivering a typical Ferrari GT experience, with characteristically strong V-12 performance.

While this handsome Ferrari V-12 GT was priced quite high at CAD $430k under the current Canadian dealer, and subsequently reduced to CAD $410,000, we fully expected it to have found a new home by now. A notification came across my desk announcing that the asking price was reduced by another CAD $45k yesterday, February 12, 2026 (USD $33,080 – see www.xe.com) to CAD $365k, converted to USD $268,086 at today’s exchange rates.

The new ask seems to be slightly more in line with recent market activity, given RM Sotheby’s $314,000 result from the “Tailored for Speed” Collection sale on October 11, 2025. Stripping out an estimated 10% buyer’s premium, that latter result from RM Sotheby’s equals approximately $285k when the auctioneer’s gavel fell.  

Here are confirmed sales for the past few years, courtesy of www.classic.com:

Is the substantial price reduction enough to bring the car more in line with recent comparables, or is the seller smoking some potent hopium? Let’s run the Motorcopia ValueScope and explore our data-driven methodology.

Motorcopia ValueScope™ Analysis

1967-71 Ferrari 365 GT 2+2


Subject VEHICLE DETAILS

  • Vehicle: Ferrari 365 GT 2+2
  • Model Year: 1970
  • Body Style: 2+2 Coupe
  • Engine: 4.4L Colombo V12
  • Transmission: 5-speed manual
  • Current Asking Price: CAD $365,000 (recently reduced)
  • Condition Evaluation Range:
    • #1 Concours
    • #2 Excellent

Model Context:

  • Introduced in 1967, replacing 330 GT 2+2
  • Independent rear suspension
  • Ferrari’s highest-volume model of the era (~800 built)
  • Luxury-focused V-12 Grand Tourer

MARKET COMPARABLES – VALUE BASELINE (USD)

Recent 2025–2026 transaction patterns indicate:

Observed Market Structure

  • Driver (#3): ~$130K–$170K
  • Strong #2 cars: ~$180K–$225K
  • Top #1 restorations: ~$240K–$260K+

Motorcopia Baseline Metrics

  • Average: ~$205,000 USD
  • Median (Anchor): $195,000 USD
  • 12-Month Trend:
    Stable but selective; pricing dispersion widening.

CONDITION MULTIPLIER

Using Median = $195,000 USD

ConditionAdjustmentAdjusted Value
#1 Concours+20%$234,000 USD
#2 ExcellentNo change$195,000 USD

BUY / SELL / HOLD SENTIMENT SCORING

CategoryScoreRationale
Trend6.0Gradual reassessment of V12 GT Ferraris
Rarity6.5Limited but not ultra-rare
Cultural7.0Increasing appreciation for usable Ferrari GTs
Cost5.5Maintenance perception still caps upside
Demographics6.5Mature collectors re-entering the segment
Market Activity6.0Steady but price-sensitive liquidity

WEIGHTED SENTIMENT SCORE

Final Weighted Score:

6.35 / 10

Motorcopia Stance:
👉 HOLD / SELECTIVE BUY (best at strong #2 pricing)

Interpretation Ranges:

•          🔴 0.0–2.9 = Bearish → SELL or stay on sidelines

•          🟠 3.0–4.9 = Slightly Bearish → CAUTION

•          🟡 5.0–6.5 = Neutral → HOLD core assets

•          🟢 6.6–7.9 = Bullish → SELECTIVE BUYING

•          ✅ 8.0–10.0 = High Conviction Bullish → STRATEGIC BUYING


VALUE FORECAST (USD)

Condition #2 — Excellent

Base: $195,000

HorizonValue
Immediate$195,000
Short-Term (+5%)$204,750
Medium-Term (+10%)$214,500
Long-Term (+20%)$234,000

Condition #1 — Concours

Base: $234,000

HorizonValue
Immediate$234,000
Short-Term (+5%)$245,700
Medium-Term (+10%)$257,400
Long-Term (+20%)$280,800

RECOMMENDED RESERVE PRICE

If #2 Condition

👉 $194,500 USD

If #1 Condition

👉 $233,400 USD


MARKET INSIGHT & COMMENTARY

Incorporating the Price Reductions

The staged reduction from CAD $430K to CAD $365K provides a clear illustration of how seller expectations within the classic Ferrari V-12 GT segment are adjusting to present-day market realities.

Even assuming the British Columbia example represents a superior-quality car, the current asking level – roughly equivalent to the upper edge of #1 territory – remains materially above recent transaction anchors. Rather than indicating weakness in the model itself, the progression reflects a broader normalization phase in which buyers are willing to transact but increasingly resistant to pricing that exceeds established value envelopes without exceptional provenance or concours-level presentation.

Introduced in 1967 with independent rear suspension and luxury features that made it Ferrari’s top-selling car of its era, the 365 GT 2+2 continues to gain recognition as a usable and historically important V-12 Grand Tourer. However, the market currently rewards alignment more than ambition. The pricing trajectory of the B.C. example suggests that liquidity exists closer to the $200K–$250K USD range, depending on condition, reinforcing Motorcopia’s view that even superior cars must remain grounded in median-driven valuation logic to achieve timely results.


Motorcopia Snapshot

ConditionMarket ValueRelative to CAD $365K Ask
#1 Concours~$234K USDStill positioned high vs market
#2 Excellent~$195K USDWell above the current liquidity band

Motorcopia Strategy Insight

The price history tells us something important:

The seller is moving toward the market, not the market moving toward the seller.


About Motorcopia
Motorcopia is an independent collector-car market intelligence and publishing platform founded by David C.R. Neyens, a veteran writer, researcher, and auction-catalogue specialist with a long-standing presence in the industry since2008.since 2008

Motorcopia delivers proprietary market indices – including the Market Pulse™, Forward Index™, Buy/Sell/Hold Index™, and ValueScope™ – alongside auction coverage, investment insights, and collector-vehicle analysis.

With a focus on serving high-net-worth collectors, advisors, and industry professionals, Motorcopia combines deep cataloguing expertise with data-driven reporting to spotlight actionable trends, opportunities, and results across the global collector-car market.

Motorcopia Market Insights – Where passion meets performance, on the road and the charts.

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