Hey there, fellow classic car enthusiasts! Let’s talk about something that’s been flying under the radar but is steadily gaining traction in the collector market – the first-generation Jeep Cherokee. This rugged beauty made its debut back in 1974 as the two-door sibling to the already-established Wagoneer, and boy, does it have a story to tell.
From 1974 to 1983, these sturdy machines rolled off the production line, with Jeep adding a four-door variant in the late ’70s to meet growing family-friendly demand. What’s particularly interesting is how these Cherokees packed the same go-anywhere capability that made Jeep famous, but wrapped it in a more civilized package that you could actually live with day-to-day.
Now, here’s where things get interesting for collectors. While early Broncos and Land Cruisers have been commanding serious money, these first-gen Cherokees are still relatively attainable. For instance, a well-maintained 1979 Cherokee Chief recently sold on Bring a Trailer for $24,500 (including fees) in March 2023. Meanwhile, over on Cars & Bids, a restored 1977 Cherokee S brought $19,250 (including fees) in January 2023.
Current Market Snapshots (via Classic.com):
- 1979 Jeep Cherokee Chief Location: Denver, CO Asking Price: $34,900 Details: According to the seller, this is a numbers-matching example with 89,000 original miles, featuring the desirable 360 V8 and automatic transmission. Reportedly underwent a sympathetic restoration in 2019.
- 1977 Jeep Cherokee S Location: Phoenix, AZ Asking Price: $28,500 Details: As stated in the listing, this is a two-owner vehicle with documented history, featuring the 401 V8. The seller states it retains its original Firecracker Red paint and factory interior.
- 1980 Jeep Cherokee Laredo Location: Seattle, WA Asking Price: $22,900 Details: Believed to be a California car from new, featuring the 258 inline-six engine. The seller reports recent mechanical work including new brakes and suspension components.
- 1976 Jeep Cherokee Wide Track Location: Miami, FL Asking Price: $19,500 Details: According to the listing, this is a project-ready example with solid bones but needs cosmetic attention. Features the 360 V8 and is reportedly running and driving.
- 1982 Jeep Cherokee Pioneer Location: Austin, TX Asking Price: $16,900 Details: As the seller states, this is a daily-driver quality example with the 258 inline-six, featuring recent mechanical updates but maintaining a highly original appearance with patina.
Here’s why collectors should pay attention to these first-gen (SJ) Cherokees:
• Historical Significance: First SUV to wear the now-iconic Cherokee nameplate
• Rarity Factor: Production numbers were relatively modest compared to later generations
• Styling: Clean, classic Brooks Stevens design that has aged remarkably well
• Versatility: Capable both on and off-road, making it practical for actual use
• Investment Potential: Still relatively affordable compared to other classic SUVs
Speaking of market opportunities, there’s currently a project-worthy Cherokee listed on Facebook Marketplace. According to the seller, they’re flexible with their plans – willing to sell it complete or as a parts vehicle. While no specific asking price is listed, comparable project vehicles on Craigslist and Facebook Marketplace typically range from $2,500 to $8,000, depending on condition and completeness. If it’s still available, you’ll find it here in St. Clair, Ontario.
Thanks to www.classic.com, this chart provides the past 5 years of market action for the first-generation Cherokee.
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