On March 15th, Artcurial Motorcars will offer collectors an extremely rare opportunity to acquire pieces from one of Germany’s most storied automotive collections. The Fritz Neuser Collection comprises 30 collector automobiles – including 10 Ferraris – alongside approximately 300 lots of choice automobilia, Ferrari parts, and memorabilia spanning multiple prestigious marques.
A Life Lived at Speed
Fritz Neuser’s journey into the automotive world began, somewhat unexpectedly, on two wheels rather than four. As a top-tier competitive cyclist in 1950s Germany, Neuser first gained national recognition on the velodrome before gravitating toward the sporting automotive world that would define his legacy.
By the 1960s, Neuser had established the Auto-Neuser garage in Nuremberg, initially taking on Alfa Romeo before earning the coveted Ferrari franchise. His deep understanding of the prancing horse marque and unwavering dedication didn’t go unnoticed in Maranello. Neuser went on to cultivate a relationship with Ferrari that would span decades, positioning him as one of Germany’s most influential Ferrari dealers.
But Neuser wasn’t content to simply sell these machines. As an amateur racing driver, he competed in historic rallies and motorsport events, immersing himself in the culture he helped promote. Along the way, he built relationships with some of the most iconic figures in automotive and cultural history – from Enzo Ferrari himself to opera legend Luciano Pavarotti and 7-time Formula 1 driving champion Michael Schumacher.
For over 60 years, Neuser remained a central figure in Germany’s sports car community, championing the marques he loved and the lifestyle they represented.
The Collection
Now, Neuser has entrusted Artcurial Motorcars with 30 automobiles from his personal stable, along with 300 lots of rare parts and automobilia – some new-old-stock pieces that haven’t seen daylight in decades.
Among the headline offerings:
Ferrari 365 GTB/4 Daytona (1970) – Lot 14, Est. €500,000-800,000 / No reserve
The quintessential front-engine classic V12 GT, representing Ferrari at its most elegant and brutal. Unusual original Verde Medio paint.
Ferrari Roma (2021) – Lot 17, Est. €160,000-240,000 / No reserve
The contemporary grand tourer embodying ‘la dolce vita’ elegance and pace. Under 19, 200 km stated from new.
Alfa Romeo Giulia 2000 GTAm (1970) – Lot 25, Est. €200,000-300,000 / No reserve
A homologation special and one of the most desirable Alfas ever built.
Porsche 911 S Coupe (1974) – Lot 20, Est. €70,000-110,000 / No reserve
Long-hood, impact-bumper charm from Stuttgart’s golden era.
Sbarro Alcador Roadster (1988) – Lot 16, Est. €300,000-500,000 / No reserve
An exceptionally rare creation from Swiss coachbuilder Franco Sbarro.
Preview and Auction Details
The collection will be on view:
- March 13th, 2026: 2pm-6pm
- March 14th, 2026: 10am-6pm
- March 15th, 2026: 10am-1pm
The auction takes place March 15th, 2026 at 2pm. To view the full lot listing and auction details, visit Artcurial Motorcars’ dedicated page HERE.
With no reserves across the marquee lots, the Neuser Collection represents a significant opportunity for collectors to acquire vehicles and outstanding collectible items from a collection built not for investment, but for passion – by a man who lived and breathed the culture surrounding these machines for over six decades!
There are so many more fabulous collector cars and lots of memorabilia, collectibles, tools, and Ferrari parts in this great auction – be sure to contact Artcurial at motorcars@artcurial.com for bidder arrangements, or for our North American friends, Edward Fallon, Artcurial’s USA Specialist.
Artcurial has created a wonderful video covering Herr Neuser and his career and stunning collection. See it here:
David Neyens has worked in collector car sales and auctions for 18 years, writing thousands of detailed vehicle descriptions and helping his clients navigate the market successfully. His expertise has helped clients earn millions through informed market participation. Motorcopia provides the analytical perspective serious collectors need to understand not just cars, but how the market actually functions. Motorcopia delivers the insider intelligence you won’t find anywhere else.
www.motorcopia.com
Subscribe to the free Motorcopia Newsletter today!
Leave a Reply