After years of being hidden from public view, a unique and stylish piece of automotive and fashion history is making a comeback. The Victoria’s Secret Lamborghini Diablo, made famous in the late 1990s through a high-profile marketing campaign, will be on display at this year’s Concorso Italiano, just in time for the 35th anniversary of the Lamborghini Diablo.
This rare Lamborghini first turned heads in 1998, when Victoria’s Secret and Lamborghini teamed up for an unexpected promotion. The campaign featured the exotic Diablo alongside the brand’s famous angel-winged models in fashion catalogs—making it a memorable crossover between luxury fashion and supercar culture.
The car itself stands out thanks to two special features. First is its all-white theme—everything from the body to the bumpers and rear wing was finished in a pearlescent white that still shines decades later. Second is its custom livery, which included a set of ‘VS’ rather than ‘SV’ decals created for the original Victoria’s Secret look.
Restoring the car to its original glory wasn’t easy. Ed Bolian, founder of VINwiki and a well-known voice in the automotive world, led the restoration through his team at DC MotorWerks in Georgia. Matching the pearlescent white paint and recreating the rare stickers from limited photos took time and skill—but the end result is stunning.
Now fully restored, this one-of-a-kind Diablo is ready for the spotlight once again. Its reappearance at Concorso Italiano (is sure to draw crowds—and remind everyone of a time when fashion and horsepower shared the runway!
Be sure to attend Concorso Italiano’s 40th anniversary edition:
When: Saturday, August 16, 2025 at 10:00 AM to 4:00 PM
Where: Bayonet & Black Horse Golf Course
1 McClure Way
Seaside, CA 93955
PHONE
(831) 783-9049
EMAIL
info@internationalcarweek.com
If you like what you see and need expert PR services for your special event, you need to contact Cindy Meitle of CAR PR USA by email: cindy@carprusa.com or by telephone at +1 480.277.1864. You’ll be glad you did!
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